TLDR: The trailer for Spider-Man: Brand New Day has made history with its record-breaking performance, becoming the first film trailer ever to reach 1 billion views within just four days of release.

Spider-Man: Brand New Day Trailer Record-Breaking Performance

Released on Mar 17 2026, the trailer quickly gained global traction, accumulating 718.6 million views within its first 24 hours, making it the biggest trailer launch in history across both film and video game categories.

Within just eight hours, it had already reached 373 million views, highlighting the immense anticipation surrounding the film.

As of writing, the trailer has surpassed 1.1 billion total views, setting a new benchmark for digital engagement and fan excitement ahead of the film’s release.

Other Trailer Records Broken

The trailer’s performance has overtaken several major records previously held by blockbuster titles. It surpassed the 24-hour viewership record of Deadpool and Wolverine, which achieved 365 million views, as well as the all-time trailer record set by the video game Grand Theft Auto VI with 475 million views in the same timeframe.

It also exceeded Sony’s previous Spider-Man record set by Spider-Man: No Way Home, which recorded 355.5 million views in 24 hours before going on to earn approximately $1.9 billion at the global box office.