KUALA LUMPUR, 22 December 2022: TGV Cinemas today announced their partnership with Mattel Continental Asia for the first ever kids’ themed cinema – ‘TGV Junior powered by Hot Wheels’.
This is the first-of-its-kind partnership in Malaysia for both Mattel and TGV Cinemas resulting in an all-in-one experience for modern day families. It is the only place where families can enjoy all of Mattel’s iconic brands such as Barbie, Hot Wheels, Thomas & Friends, Mega Bloks and many more all under one roof!
The ‘TGV Junior powered by Hot Wheels’ Hall combines movies and play for the ultimate viewing experience! Families are welcomed to enjoy 30 minutes access to ‘City Of Play’ prior to movie screenings, where kids can enjoy various fun activities specially curated for the little ones, including a super-sized Hot Wheels Track Builder Challenge, Mega Bloks giant board, a life-size UNO Flip Board, an awesome Barbie Corner and so much more. The ‘City of Play’ connects directly to the dedicated kids’ cinema hall specially fitted with kid’s seats, a Barbie and Thomas & Friends camping zone as well as an in-cinema slide for optimum fun and enjoyment catered for both young and old! This experience allows the parents to sit back, relax and enjoy the show while the children play freely.
As TGV Cinemas Sdn Bhd CEO Tan Lay Han said, “At TGV, we are about helping families create joyful memories together. We are delighted to be partnering with a global leader like Mattel to bring this unique experience to Malaysia! It is yet another example of how TGV continues to innovate and improve to excite movie-goers.”
With the new location unveiled, TGV Cinemas is excited to bring not just about movies but a total entertainment experience to Pavilion Bukit Jalil!
“We’re happy to collaborate with TGV cinemas on the new themed concept as it provides kids with a unique space to play, explore, and be creative. We are continuously looking for new ways to empower the next generation to explore the wonder of childhood and this partnership gives kids the best of play and cinematic experience,” Murat Ariksoy, General Manager, Mattel South Asia.
The news arrives in time with the year-end School Holidays. Now parents can bring their children to enjoy family blockbuster movies; Mechamato Movie, Puss In Boots: The Last Wish and Lyle Lyle Crocodile.