TGV Cinemas and Coway Debut Malaysia’s First Bed Cinema Featuring Berex Smart Mattress at TGV Suria KLCC
Kuala Lumpur, Malaysia: Setting a new benchmark in the Malaysian entertainment landscape, TGV Cinemas has teamed up with Coway Berex to unveil the first-ever bed cinema equipped with smart mattresses. The official signing ceremony, marking the commencement of this innovative collaboration, took place at the brand-new TGV Suria KLCC on November 14, 2024.
The newly launched INDULGE Coway Berex bed cinema combines luxury, comfort, and cutting-edge technology to deliver a totally different cinema experience. This innovation is the first for TGV, bringing smart mattress technology into a cinematic setting. With a focus on guest comfort, the bed cinema—enhanced by an ATMOS sound system and laser projection—aims to deliver premium cinema experience, making TGV the top choice for movie-goers seeking exceptional comfort and innovation.
The bed cinema is equipped with the revolutionary Coway Berex smart mattresses, which allow guests to adjust settings for firmness and posture according to their personal comfort preferences. Additionally, the mattresses provide muscle relief and stretching functions, adding a therapeutic dimension to the movie-watching experience. This combination of customizable comfort and health-focused technology brings a new level of innovation and luxury to the cinematic experience.
Mr. Tan Lay Han, CEO of TGV Cinemas: "We are thrilled to be partnering with Coway to bring this unique bed cinema experience to life. Coway is a renowned brand known for its commitment to home wellness and the exceptional quality of its products. This partnership is a landmark moment for us as we continue to innovate our cinemas.”
The product showcase during the event also emphasized the bedpods' bespoke design, which is tailored for optimal viewing and dining comfort while ensuring privacy. This demonstration showcased how each design element is meticulously integrated to optimize the guest's experience.
The introduction of INDULGE Coway Berex is a testament to TGV’s commitment to enriching cinematic experiences, offering movie-goers a perfect blend of comfort and style at a competitive price of RM120 per ticket. This price includes culinary delights—a meal, a drink, and a dessert—ensuring a value-packed luxury experience. Following the launch at Suria KLCC, this innovative bed cinema experience will soon be available at all INDULGE locations, including TGV Pavilion Bukit Jalil, TGV Sunway Velocity, and TGV 1 Utama, bringing luxury and comfort to more of our valued guests.
Booking Information: Tickets for the INDULGE Coway Berex cinema are now available. They can be purchased through the TGV website, its mobile app, or at the INDULGE lounge concierge at TGV Suria KLCC.